If the business conference does not offer anything useful to the visitors, it will not draw any attention or interest. It is no longer enough to send lots of invitations and take care of advertising. The attendees expect you to offer fresh ideas that they can use in their work.
The quick guide for organizing a business conference or event offers advice on avoiding approaches which will turn the attendees away from your conference as well as advice on attracting a large number of visitors, so the attendees will return next year or recommend you to their friends. It also contains a task list for organizing a conference which will help you plan the event.